If you have been doing internet marketing for any amount of time then you probably have heard this one before: Email Marketing Is Dead. You may still be hanging onto some of your old email leads, but even then there are plenty of reasons it’s not the way to go. It’s a numbers game out there, and if you want to make money online you need to work hard, but you also have to make sure you’re reaching the right target audience at the right time. It’s a lot easier to attract those people who are already interested, but the challenge is in finding them. How do you find your next niche market?
Chances are if you’re still doing email marketing, you don’t know it. There is a reason it’s been around for so long. People still love to get their information in a nice little inbox. Everyone has a computer, and everyone wants to know how to make money. I don’t know why email marketing has lasted as long as it has, but I do know that there are plenty of people still doing it.
So what’s changed? Well, first of all, everyone uses email. Secondly, the competition has increased so much that it’s become harder to stand out from the crowd. Thirdly, the customers you’re trying to attract just aren’t interested anymore. Fourthly, you’re paying less than you should for leads because you’re sending them to a list of people who probably don’t know anything about what you’re offering.
If you’re not making as much money as you want, it’s time to do something about it. That’s where a great email marketing software comes in. You can use one of these programs to track everything you do, so you can see where your traffic is coming from and where your leads are moving to. You can also set up auto-responders to follow up on every single lead you send them. If you have a free website you don’t want to lose, you should definitely think about email marketing software to help you increase your traffic and profits.
The truth is, email marketing isn’t dead – it’s just getting a bad rap. In fact, it’s still a very effective form of advertising. But if you’re doing it wrong, your success is going to be very short-lived.
The secret to email marketing is to start off with a really good lead. Get people to your site who already trust your information, and who may just be ready to buy. Once you have their trust, you can then start promoting your products to them in a way that makes sense for your niche. Once you do that, you’ll find that email marketing is dead – but it’s not for the reason you might think.